BONVIVO COFFEE MAKER
Role Designer
Task Immersion, Creative Strategy, Listing Images, A+ Content, Push Live
Platform Amazon
Agency Thrasio
Role Designer
Task Immersion, Creative Strategy, Listing Images, A+ Content, Push Live
Platform Amazon
Agency Thrasio
Brief
Research and development of a creative strategy to improve sessions, conversion rates, and revenue on Amazon. The content should align with the established design principles used across other bonVIVO product listings.
Strategy
bonVIVO offers high-quality kitchen and home accessories with a sleek and modern aesthetic. For this stovetop espresso maker, the focus was on premium design, induction compatibility, and the daily ritual of café-style coffee at home. The new visuals needed to clearly communicate quality, ease of use, and gift appeal, especially during peak retail seasons.
bonVIVO offers high-quality kitchen and home accessories with a sleek and modern aesthetic. For this stovetop espresso maker, the focus was on premium design, induction compatibility, and the daily ritual of café-style coffee at home. The new visuals needed to clearly communicate quality, ease of use, and gift appeal, especially during peak retail seasons.
Solution
I developed a cohesive and elevated visual direction for listing images and A+ content that highlighted craftsmanship, material quality, and the sensory experience. Through close-up details, lifestyle photography, and clear iconography, the content reinforced bonVIVO’s premium positioning while helping shoppers quickly understand the product’s key benefits.
I developed a cohesive and elevated visual direction for listing images and A+ content that highlighted craftsmanship, material quality, and the sensory experience. Through close-up details, lifestyle photography, and clear iconography, the content reinforced bonVIVO’s premium positioning while helping shoppers quickly understand the product’s key benefits.
A+ CONTENT
ORIGINAL SELLER CREATIVE
