LIEBFELD _ POPCORN MAKER
Role Designer
Task Immersion, Creative Strategy, Listing Images, A+ Content, Push Live
Platform Amazon
Agency Thrasio
Role Designer
Task Immersion, Creative Strategy, Listing Images, A+ Content, Push Live
Platform Amazon
Agency Thrasio
Brief
Research and development of a creative strategy to improve sessions, conversion rates, and revenue on Amazon.
Strategy
Liebfeld is a German kitchen and home brand offering quality appliances like popcorn makers, grinders, and air fryers. The goal was to evolve the existing seller design by increasing visual clarity, emphasizing material quality, and clearly communicating key benefits such as speed, portion size, and ease of use. A stronger visual hierarchy and sharper messaging were needed to stand out in a saturated category.
Liebfeld is a German kitchen and home brand offering quality appliances like popcorn makers, grinders, and air fryers. The goal was to evolve the existing seller design by increasing visual clarity, emphasizing material quality, and clearly communicating key benefits such as speed, portion size, and ease of use. A stronger visual hierarchy and sharper messaging were needed to stand out in a saturated category.
Solution
I led the creative redesign of the Amazon listing and A+ content, developing a refreshed visual system that positions the product as both practical and premium. High-contrast product photography, lifestyle usage scenes, and clear benefit callouts helped reinforce quality and ease of use. The new design created a more engaging customer experience and significantly improved on-platform performance.
I led the creative redesign of the Amazon listing and A+ content, developing a refreshed visual system that positions the product as both practical and premium. High-contrast product photography, lifestyle usage scenes, and clear benefit callouts helped reinforce quality and ease of use. The new design created a more engaging customer experience and significantly improved on-platform performance.
Impact
The redesign contributed to a 61% increase in conversion rate and a 795% revenue increase compared to the prior year (November 2021). The product became the best-selling popcorn maker on Amazon Germany.
The redesign contributed to a 61% increase in conversion rate and a 795% revenue increase compared to the prior year (November 2021). The product became the best-selling popcorn maker on Amazon Germany.
A+ CONTENT
STYLEGUIDE
ORIGINAL SELLER CREATIVE
