TUPPERWARE BLACK FRIDAY ONLINE CAMPAIGN
Role Designer
Task Concept, Design, Photography Art Direction
Platform Online, Social Media
Agency Tupperware
Role Designer
Task Concept, Design, Photography Art Direction
Platform Online, Social Media
Agency Tupperware
Brief
Create a bold, scroll-stopping campaign for Black Friday to drive urgency and increase engagement across digital and social platforms.
Strategy
The campaign needed to balance strong promotional messaging with premium product presentation, capturing attention without losing brand integrity. The look had to feel festive yet fresh—distinct from standard seasonal visuals—while working across email, web, and social channels.
The campaign needed to balance strong promotional messaging with premium product presentation, capturing attention without losing brand integrity. The look had to feel festive yet fresh—distinct from standard seasonal visuals—while working across email, web, and social channels.
Solution
I developed a high-contrast visual concept using graphic typography, rich product color blocking, and clean layouts that put offers front and center. Art direction emphasized dramatic lighting and tight crops to bring a modern, editorial edge to the classic Tupperware range. The campaign rolled out across Instagram, Facebook, website banners, and email, delivering a consistent and energetic presence for Black Friday.
I developed a high-contrast visual concept using graphic typography, rich product color blocking, and clean layouts that put offers front and center. Art direction emphasized dramatic lighting and tight crops to bring a modern, editorial edge to the classic Tupperware range. The campaign rolled out across Instagram, Facebook, website banners, and email, delivering a consistent and energetic presence for Black Friday.
ANIMATED GIFS
FACEBOOK CAROUSEL IMAGES
