HANDY LAUNDRY – CASE STUDY
Role Designer
Task Immersion, Ideation, Packaging Design, Amazon Listing Optimization, Case Study Presentation
Agency Thrasio
Role Designer
Task Immersion, Ideation, Packaging Design, Amazon Listing Optimization, Case Study Presentation
Agency Thrasio
The Brief
Handy Laundry, a line of New Zealand wool dryer balls, needed a refreshed presence for the German market, where “Handy” means mobile phone. The goal was to reposition the brand as a natural, sustainable alternative to fabric softener and optimize its performance on Amazon.
Handy Laundry, a line of New Zealand wool dryer balls, needed a refreshed presence for the German market, where “Handy” means mobile phone. The goal was to reposition the brand as a natural, sustainable alternative to fabric softener and optimize its performance on Amazon.
The Problem
The existing name and packaging created confusion and lacked clarity and appeal for the local, eco-conscious audience. The brand needed stronger shelf presence and messaging aligned with shopper expectations.
The existing name and packaging created confusion and lacked clarity and appeal for the local, eco-conscious audience. The brand needed stronger shelf presence and messaging aligned with shopper expectations.
The Solution
This project presents my complete redesign process: product and consumer research, persona development, competitive analysis, moodboards, a clear point of view, logo redesign, and updated listing imagery. I proposed two routes: one rooted in natural, minimalist cues, and one that evolved the existing assets for better hierarchy and structure, both crafted to elevate the brand and drive conversion on Amazon.
This project presents my complete redesign process: product and consumer research, persona development, competitive analysis, moodboards, a clear point of view, logo redesign, and updated listing imagery. I proposed two routes: one rooted in natural, minimalist cues, and one that evolved the existing assets for better hierarchy and structure, both crafted to elevate the brand and drive conversion on Amazon.
