BOB EVANS - FARMHOUSE FAVORITES
Role Senior Designer
Task Immersion, Ideation, Concept Development, Photobrief, Production QC
Agency Kaleidoscope Chicago
Role Senior Designer
Task Immersion, Ideation, Concept Development, Photobrief, Production QC
Agency Kaleidoscope Chicago
The Brief
Bob Evans introduced Farmhouse Favorites, a line of microwavable sides ready in under five minutes, and needed packaging that felt warm and familiar while standing out in the refrigerated aisle.
Bob Evans introduced Farmhouse Favorites, a line of microwavable sides ready in under five minutes, and needed packaging that felt warm and familiar while standing out in the refrigerated aisle.
The Problem
The design had to go beyond generic convenience food and reflect the brand’s farm-fresh roots and hearty flavors, while also clearly introducing the new MicVac technology.
The design had to go beyond generic convenience food and reflect the brand’s farm-fresh roots and hearty flavors, while also clearly introducing the new MicVac technology.
The Solution
From early ideation to photo briefing and production QC, I helped create a design that blends rustic charm with modern clarity. Inviting photography and a thoughtful layout brought the comfort-food story to life and positioned the product as both convenient and wholesome.
From early ideation to photo briefing and production QC, I helped create a design that blends rustic charm with modern clarity. Inviting photography and a thoughtful layout brought the comfort-food story to life and positioned the product as both convenient and wholesome.
