BON MEDICO - DONUT PILLOW (Concept)
Role Designer
Task Immersion, Creative Strategy, Listing Images, A+ Content
Platform Amazon
Agency Thrasio
Role Designer
Task Immersion, Creative Strategy, Listing Images, A+ Content
Platform Amazon
Agency Thrasio
Brief
Research and development of a creative strategy to improve sessions, conversion rates, and revenue on Amazon.
Strategy
Bon Medico’s existing Amazon presence felt clinical and outdated, primarily targeting an older demographic. The goal was to reposition the brand as a contemporary health solution that feels approachable and modern, appealing to a broader and younger audience. The new direction needed to balance medical trust with lifestyle relevance.
Bon Medico’s existing Amazon presence felt clinical and outdated, primarily targeting an older demographic. The goal was to reposition the brand as a contemporary health solution that feels approachable and modern, appealing to a broader and younger audience. The new direction needed to balance medical trust with lifestyle relevance.
Solution
I developed a visual concept that combines softness, clarity, and emotional appeal. Clean, minimal design with lifestyle photography, soothing colors, and human-centered messaging helped shift the tone from purely functional to aspirational. The new creative system laid the foundation for a refreshed, globally relevant Amazon presence.
I developed a visual concept that combines softness, clarity, and emotional appeal. Clean, minimal design with lifestyle photography, soothing colors, and human-centered messaging helped shift the tone from purely functional to aspirational. The new creative system laid the foundation for a refreshed, globally relevant Amazon presence.
ORIGINAL SELLER CREATIVE
