KELLOGG's SPECIAL K - CRACKER CRISPS
Role Senior Designer
Task Immersion, Ideation, Concept Development
Agency LPK London
Role Senior Designer
Task Immersion, Ideation, Concept Development
Agency LPK London
The Brief
Kellogg’s Special K Cracker Crisps are a savory, baked snack offering a light and crispy texture. The brand wanted to move away from a diet-focused image and position the product more squarely within the mainstream cracker and crisps category.
Kellogg’s Special K Cracker Crisps are a savory, baked snack offering a light and crispy texture. The brand wanted to move away from a diet-focused image and position the product more squarely within the mainstream cracker and crisps category.
The Problem
The design needed to stand out in a shelf space filled with bold, colorful competitors, while still appealing to a primarily female audience. The goal was to balance taste appeal with a sense of accessibility and enjoyment.
The design needed to stand out in a shelf space filled with bold, colorful competitors, while still appealing to a primarily female audience. The goal was to balance taste appeal with a sense of accessibility and enjoyment.
The Solution
Through immersion and concept development, I created packaging that highlights the crisp, savory nature of the product while introducing a more playful and indulgent tone. The result is a confident, appetite-driven look that connects with the target audience and repositions Special K Cracker Crisps as a satisfying everyday snack.
Through immersion and concept development, I created packaging that highlights the crisp, savory nature of the product while introducing a more playful and indulgent tone. The result is a confident, appetite-driven look that connects with the target audience and repositions Special K Cracker Crisps as a satisfying everyday snack.
