MC CAIN REDESIGN - MASH-UPs
Role Senior Designer
Task Immersion, Ideation, Concept Development
Agency Kaleidoscope Chicago
Role Senior Designer
Task Immersion, Ideation, Concept Development
Agency Kaleidoscope Chicago
The Brief
McCain set out to refresh its frozen potato portfolio with a more modern and cohesive look, while staying true to its core values of real ingredients, quality, and family connection.
McCain set out to refresh its frozen potato portfolio with a more modern and cohesive look, while staying true to its core values of real ingredients, quality, and family connection.
The Problem
The design system needed to be flexible enough to cover a broad range of products, from everyday staples to new items like Mash-Ups, crispy mashed potato bites in bold flavors like cheddar and bacon.
The design system needed to be flexible enough to cover a broad range of products, from everyday staples to new items like Mash-Ups, crispy mashed potato bites in bold flavors like cheddar and bacon.
The Solution
We created a warm, contemporary design system that highlights flavor, ease, and quality. I led the packaging for Mash-Ups, delivering a bold, playful look grounded in craveable appeal and real ingredients. Since product photography was not available, I used Midjourney to generate visual placeholders that helped communicate the concept during development.
We created a warm, contemporary design system that highlights flavor, ease, and quality. I led the packaging for Mash-Ups, delivering a bold, playful look grounded in craveable appeal and real ingredients. Since product photography was not available, I used Midjourney to generate visual placeholders that helped communicate the concept during development.
