SUMMIT POPZ BETTER4U SODA
Role Senior Designer
Task Immersion, Ideation, Concept Development, Production Oversight
Agency Kaleidoscope Chicago
Role Senior Designer
Task Immersion, Ideation, Concept Development, Production Oversight
Agency Kaleidoscope Chicago
The Brief
Aldi launched Popz better4u to enter the growing probiotic soda space. The goal: a clean, health-forward design with strong shelf impact and clear flavor cues.
The Problem
We needed to balance wellness messaging with craveable flavor appeal, communicating simplicity, transparency, and fun in a crowded category.
We needed to balance wellness messaging with craveable flavor appeal, communicating simplicity, transparency, and fun in a crowded category.
The Solution
As As lead designer, I created a bold, geometric system rooted in the Popz logo. The circle shapes radiate from the logomark, creating a playful, cohesive layout that drives flavor differentiation and makes the line easy to navigate on shelf. I guided the design from concept to production, ensuring clarity in claims and a standout, wellness-driven presence.
As As lead designer, I created a bold, geometric system rooted in the Popz logo. The circle shapes radiate from the logomark, creating a playful, cohesive layout that drives flavor differentiation and makes the line easy to navigate on shelf. I guided the design from concept to production, ensuring clarity in claims and a standout, wellness-driven presence.
The core packaging system for Popz was inspired by the playful “O” in the logotype. That single circle informed the modular grid and can layout, creating a flexible structure that balances flavor variety with strong brand cohesion. Vibrant fruit illustrations, simplified icons, and a bold flavor-forward hierarchy bring shelf appeal to this better-for-you soda line, developed exclusively for ALDI.
