RHEINBAHN
Region Dusseldorf/Germany Task Redesign Responsibility Concept and design Done at University of Applied Sciences/ Dusseldorf
Brief
The Rheinbahn AG (public transport provider), in cooperation with the Cultural Office in Duesseldorf, provided seven trams to promote culture.
Strategy
Different cultural institutions in Dusseldorf should be advertised in a playful and inviting way in order to make cultural experiences more approachable for people who usually are not going to the theatre, museums or to dance events.
MOODBOARD (Photo copyright: zeit.de, museum.mcmaster.ca, Rheinbahn, freepik.com)
CONCEPT
