SUNDAE SHOPPE - MINT CHIP YOGURT BARS
Role Senior Designer
Task Immersion, Ideation, Concept Development, Production QC
Agency Kaleidoscope Chicago
Role Senior Designer
Task Immersion, Ideation, Concept Development, Production QC
Agency Kaleidoscope Chicago
The Brief
Aldi launched Mint Chip Yogurt Bars as a light, refreshing treat with a key message: only 100 calories per bar.
Aldi launched Mint Chip Yogurt Bars as a light, refreshing treat with a key message: only 100 calories per bar.
The Problem
The design needed to strike a balance between indulgence and health, appealing to calorie-conscious shoppers while maintaining strong flavor appeal and shelf presence.
The design needed to strike a balance between indulgence and health, appealing to calorie-conscious shoppers while maintaining strong flavor appeal and shelf presence.
The Solution
I created a clean, modern design that pairs cool mint tones with rich chocolate cues to signal both freshness and indulgence. The 100-calorie benefit is prominently featured, helping the product stand out and communicate its better-for-you positioning at a glance.
I created a clean, modern design that pairs cool mint tones with rich chocolate cues to signal both freshness and indulgence. The 100-calorie benefit is prominently featured, helping the product stand out and communicate its better-for-you positioning at a glance.
FIRST STAGE CONCEPTS
