ALDI - PURCHASE WITH A PURPOSE INITIATIVE
Role Senior Designer
Task Immersion, Ideation, Packaging Design, Production Oversight, Style Guide Development
Agency Kaleidoscope Chicago
Role Senior Designer
Task Immersion, Ideation, Packaging Design, Production Oversight, Style Guide Development
Agency Kaleidoscope Chicago
The Brief
For ALDI’s Earth Day launch of Purchase with a Purpose, I was tasked with creating the logo, packaging design, and global style guide for this new sustainability-focused line.
The Problem
With suppliers based in different countries, ALDI needed a clear, flexible design system to ensure a consistent and recognizable look for eco-friendly products across categories.
With suppliers based in different countries, ALDI needed a clear, flexible design system to ensure a consistent and recognizable look for eco-friendly products across categories.
The Solution
I designed the logo and sample packaging, then built a comprehensive style guide detailing layout, color, icon usage, typography, and photography. The system made it easy for global suppliers to adapt while keeping the brand cohesive and shelf-ready.
I designed the logo and sample packaging, then built a comprehensive style guide detailing layout, color, icon usage, typography, and photography. The system made it easy for global suppliers to adapt while keeping the brand cohesive and shelf-ready.
Packaging direction for ALDI’s “Purchase with a Purpose” line
STYLEGUIDE EXAMPLE PAGES
FIRST STAGE CONCEPT
