TUPPERWARE – BIRTHDAY BROCHURE
Role Designer
Task Creative Lead, Concept Development, Photoshoot Art Direction
Agency Tupperware
Role Designer
Task Creative Lead, Concept Development, Photoshoot Art Direction
Agency Tupperware
The Brief
Tupperware’s May 2020 Birthday Brochure needed to celebrate the brand’s legacy while driving excitement and sales during a key promotional moment.
Tupperware’s May 2020 Birthday Brochure needed to celebrate the brand’s legacy while driving excitement and sales during a key promotional moment.
The Problem
The brochure had to feel fresh and engaging while staying true to the brand, all within a tight timeline and sales expectations of $1.8M.
The brochure had to feel fresh and engaging while staying true to the brand, all within a tight timeline and sales expectations of $1.8M.
The Solution
As creative lead, I guided the project from concept through print, art directing the photoshoot and food styling to create a vibrant, cohesive look. The result was $4M in sales, more than double the forecast, and a campaign that reconnected customers with the brand’s iconic heritage.
As creative lead, I guided the project from concept through print, art directing the photoshoot and food styling to create a vibrant, cohesive look. The result was $4M in sales, more than double the forecast, and a campaign that reconnected customers with the brand’s iconic heritage.
