TUPPERWARE – PARTY PERKS
Role Designer
Task Creative Lead, Concept Development, Photoshoot Art Direction
Agency Tupperware
Role Designer
Task Creative Lead, Concept Development, Photoshoot Art Direction
Agency Tupperware
The Brief
Tupperware’s Party Perks program offers exclusive monthly deals to incentivize hosts and encourage party bookings. Each month featured a new product bundle that needed to be promoted across print and digital channels in a way that felt exciting yet consistent.
The Problem
The challenge was to design within an existing campaign system while keeping each edition fresh and visually engaging. Each piece needed to highlight different product combinations while staying on brand and working within a templated structure.
The challenge was to design within an existing campaign system while keeping each edition fresh and visually engaging. Each piece needed to highlight different product combinations while staying on brand and working within a templated structure.
The Solution
I concepted and designed monthly editions of the Party Perks campaign, focusing on product storytelling and visual clarity. By playing with composition, lifestyle imagery, and seasonal color cues, I helped bring energy and focus to each new offer—ensuring the campaign stayed visually engaging while supporting the established system.
I concepted and designed monthly editions of the Party Perks campaign, focusing on product storytelling and visual clarity. By playing with composition, lifestyle imagery, and seasonal color cues, I helped bring energy and focus to each new offer—ensuring the campaign stayed visually engaging while supporting the established system.
