TUPPERWARE – PARTY ACTIVATION CAMPAIGN
Role Designer
Task Campaign Concept & Design
Agency Tupperware
Role Designer
Task Campaign Concept & Design
Agency Tupperware
The Brief
Launch a vibrant social campaign to activate the Summer 2020 “Party Perks” program—encouraging independent consultants across North America to host virtual parties and promote their businesses. The campaign needed to drive engagement in English, Spanish, and Canadian French.
The Problem
With in-person selling on pause, consultants needed energy and encouragement to move their business online. The campaign had to be on-brand, easy to personalize, and quickly adaptable across platforms and languages.
With in-person selling on pause, consultants needed energy and encouragement to move their business online. The campaign had to be on-brand, easy to personalize, and quickly adaptable across platforms and languages.
The Solution
I designed a lively, consultant-focused campaign with colorful, celebratory visuals and bold, clear messaging. “Let’s Party Online” and “Book a Party with Me” posts gave consultants instant tools to promote themselves, connect with customers, and boost confidence in a digital-first sales model.
I designed a lively, consultant-focused campaign with colorful, celebratory visuals and bold, clear messaging. “Let’s Party Online” and “Book a Party with Me” posts gave consultants instant tools to promote themselves, connect with customers, and boost confidence in a digital-first sales model.
