TUPPERWARE – POP-UP STORE & CONFERENCE GRAPHICS
Role Designer
Task Environmental Graphics, Wayfinding, Informational Collateral
Agency Tupperware
Role Designer
Task Environmental Graphics, Wayfinding, Informational Collateral
Agency Tupperware
The Brief
For the 2019 Jubilee Conference at the Rosen Shingle Creek convention center in Orlando, Tupperware needed a full suite of branded design materials to support their presence. This included graphics for a pop-up retail space, a wayfinding system for the event, posters, digital experiences, and printed informational materials.
For the 2019 Jubilee Conference at the Rosen Shingle Creek convention center in Orlando, Tupperware needed a full suite of branded design materials to support their presence. This included graphics for a pop-up retail space, a wayfinding system for the event, posters, digital experiences, and printed informational materials.
The Problem
The challenge was to create a cohesive visual identity across a wide range of touchpoints—physical and digital—that would engage attendees, support navigation, and communicate key messaging clearly in a high-traffic environment.
The challenge was to create a cohesive visual identity across a wide range of touchpoints—physical and digital—that would engage attendees, support navigation, and communicate key messaging clearly in a high-traffic environment.
The Solution
I designed large-scale environmental graphics for the pop-up store, incorporating bold colors, lifestyle imagery, and clear product zoning. I also worked on a custom wayfinding system for the conference venue, a series of posters and printed collateral, and collaborated with INTRADA on an accompanying online experience. Each element worked together to bring energy, clarity, and brand consistency to the full Tupperware Jubilee experience.
I designed large-scale environmental graphics for the pop-up store, incorporating bold colors, lifestyle imagery, and clear product zoning. I also worked on a custom wayfinding system for the conference venue, a series of posters and printed collateral, and collaborated with INTRADA on an accompanying online experience. Each element worked together to bring energy, clarity, and brand consistency to the full Tupperware Jubilee experience.
Photo Credit: Bill Peck